Wang Lei, the most famous rider in China and snowboard guru, will be hosted in Livigno during European Freeride Festival!

Wang Lei

Using his charismatic style, Wang Lei continues to push the limits of his personal snowboarding as well as encouraging the people around him to push their own limits, no matter what the challenges may be. He is an well known and respected man on and off the snow, in the
 communities, with his peers and within the industry. Wang Lei dedicates himself to progressing snowboarding in China using his experience, talent, network and passion for extreme sports. His popularity with the media fuels the frequent exposure of snowboarding to various well-known media.

Taking the next steps in his career, Wang Lei’s athletic development and professional transformation is an ongoing success story. Wang Lei is a member of the POW Riders Alliance and serves as the president of CSbA.  He rides for Nitro, O’Neill, Dragon and Skullcandy and supports local Chinese brand JBMC. It is a pleasure having Wang Lei in Livigno at European Freeride Festival! More information about Wang Lei here:  www.wanglei.tv

Wang Lei at Dachstein

European Freeride Festival is getting more and more international with Wang Lei and also Boardzone.cn, the most popular web magazine in China, supports European Freeride Festival. Boardzone.cn is an online snowboarding community founded in 2005. During the past nine years, its influence and growth has been unrivaled in China. Boardzone.cn functions as news platform, online and mobile meeting point for the community in its interactive forum and serves as official information source and go-to web and content provider for major global events in China, local movie tours, and grass roots initiatives.